The Future of Resources.

The Business News Sector Briefing: Future of Resources presents a valuable opportunity to talk.

Let’s talk about the future.

How do you see the future of resources?

Western Australia is a rich and diverse State, with natural resources and growing opportunities to improve the lives of all Australians.

We tied our brand to the seven naturally occurring patterns that surround us in WA and are focusing on the companies that use these natural resources as a cornerstone of the Australian economy.

We are passionate about promoting the booming industries that underpin WA's social and economic activity and supporting them to create a sustainable future for all.

By combining our unwavering belief in major industries with our unique expertise in advocacy, brand, and campaigns, we exist to contribute to the betterment of organisations, industries, and communities.

We believe this to be influence for good.

Our Why

A purpose -driven organisation.

We thrive at the intersection of corporate strategy, integrated communications, and creative execution.

We are incredibly passionate about our home state of Western Australia and remain committed to supporting the industries that fuel so much of Australia’s economic output.

Our goal is to combine this commitment with progress-critical capabilities, to be a leading integrated communications firm for the resources sector and beyond.

Our Services

We see integrated communications as a comprehensive approach that ensures all forms of communication are strategically crafted and connected, to create influence.

Mapping a pathway to influence, helping you to navigate the machinery of government whilst identifying potential opportunities and implications.
Building and maintaining a positive reputation through consistent and creative messaging in media and public relations, including crisis management.
Managing internal and external communications, ensuring consistent and concise information, fostering trust, and building alignment with strategic objectives.

Advocacy

Leveraging creative and connected communications to drive consumer engagement, sales, and loyalty.
Commercialising and launching your brand, product, or service to market, with support to scale at pace.
Delivering end-to-end service to outwork corporate social responsibility objectives, community outreach programs, and philanthropic initiatives.

Campaigns

Developing a distinct brand identity and story, with key messaging that resonates across all communication channels.
Building and protecting your brand by engaging and managing external relations that are integral to progress.
Capturing the essence of your brand to create impactful content, positioning your brand to stand out in a digital world competing for attention.

Brand

One thing the future depends on.

One thing the future of resources depends on — communication.

Delivering on your vision and strategy is impossible without this single imperative: communication.

Every organisation communicates — not all do it effectively.

Former US President, Gerald R. Ford once said:

“Nothing in life is more important than the ability to communicate effectively.”

Be it clients, teams, investors, government, the media, or other — your ability to engage and influence stakeholders depends on effective communication.

And today’s economy calls for communication that creates influence.

A growing, growth-minded team.

An experienced team of consultants and creative professionals, with local perspectives and a global footprint.

Nathan Keehan

MANAGING DIRECTOR
Nathan Keehan is the Founder and Managing Director of Seven Patterns.
With a Bachelor of Business, specialising in Management and Marketing, and an MBA from the University of Western Australia (UWA), Nathan honed his strategic consulting approach across experiences in multinational corporations and the three levels of government.
He views integrated communications not just as an essential business tool but as a powerful mechanism for positive change.
Through Seven Patterns, Nathan has pioneered innovative strategies that do more than drive commercial success; they foster community engagement, support regional development, and pave the way for a brighter future for Australia.
Nathan's story is one of passion, leadership, and unwavering commitment to making a difference in the world around him.

Connect with Nathan
Dr Paul Harrigan

SENIOR CONSULTANT
Paul is an Associate Professor of Marketing, with research published in over 50 international journal articles and books.
His expertise in digital marketing, specifically social media marketing, has seen him work across the UK, France, Australia and the UAE.
Paul brings a wealth of knowledge and industry experience, with a passion for helping organisations unlock the power of digital marketing.
Benjamin Lim

SENIOR ADVISOR
Benjamin is an experienced consultant and advisor, with a demonstrated history of delivering measurable results across a range of industries.
He brings skills and expertise in Leadership, Management, Organisational Growth and Development, Strategic Business Development, and Marketing Strategies.
With global business development and commercial acumen, Benjamin is able to help our clients future-proof their organisation.
David Ikin

SENIOR ADVISOR
David is a highly experienced corporate communications professional with significant experience across the mining, technology, defence and financial services sectors.
Over the course of a career spanning more than 30 years, David’s work has been split between consulting and in-house roles. His most recent project involved leading the communication function for a major technology program within one of the largest global mining companies.
David’s passion is for helping companies communicate more effectively with their stakeholders: investors, customers, employees, the media and the broader community.
Nathan Cera

SENIOR CONSULTANT
Nathan is an experienced and influential specialist in strategic communications, media, marketing, and government relations.
He has spent the last six years advising the Federal Government on various complex issues, including the Government’s $200 million advertising portfolio.
He holds a Bachelor of Laws from the University of Western Australia, a Post-graduate Diploma in Broadcasting, and is currently undertaking a MBA at the University of New South Wales.
Paul Ryan

SENIOR CONSULTANT
Paul is a seasoned consultant with expertise in strategy articulation, identification and prioritisation of high-value improvement initiatives, project management, and leading change management efforts. He helps businesses unlock their potential and achieve sustainable growth by focusing on the key value levers.
Paul has experience working across many industries, including supply chain and logistics, manufacturing, mining and resources, both in Australia and abroad, where he has guided organizations through complex transformations and delivered measurable results.
He is passionate about delivering measurable improvement and value for clients and partners, ensuring that every engagement drives tangible outcomes and long-term success.
Ben Pattison

SENIOR ADVISOR
Ben is a natural problem-solver who uses creative thinking, analytical focus and sound logic to help businesses succeed.
Having worked for key media organisations in sales, creative-copy and journalistic capacities, Ben has developed effective marketing, advertising and public relations campaigns for numerous local and national companies.
Ben's other areas of knowledge include sales and business psychology, economics, public policy and politics. He graduated from the University of Western Australia.
Josh Brown

CONSULTANT & CREATIVE LEAD
Josh is an experienced consultant and creative professional across strategic communications, digital marketing, social media management, media and public relations.
He holds a Bachelor of Commerce and a Masters of Economics from the University of Western Australia.
Nicole Steinmetz

CREATIVE LEAD — WEB
Nicole is a creative professional, with extensive experience and knowledge in web design and development.
She brings a passion to help authentic brands build emotional connections through creativity.
Nicole holds a Bachelor of Arts degree, and is an authorised Squarespace Trainer and CSS Web Designer.
Jake Harris

CONSULTANT & CREATIVE LEAD
Jake brings operational experience across mining, having worked as a surveyor across the UK, Ireland and Australia on multiple flagship projects.
Nowadays, Jake has turned his hand to technical writing and content creation across various channels.
His operational insights, technical knowledge and writing abilities allow a rare ability to deliver engaging and thought-provoking content.
Alexandra Dumas

CREATIVE LEAD
Alex has honed her skills in branding, social media, and design.
Infusing every interaction with a zest for connection and a sprinkle of charm, she transforms the mundane into the extraordinary, supporting our clients to realise their vision.
She holds a Bachelor's in International Business and a Master's in Marketing.
Bayley Simonds

CREATIVE LEAD — PRODUCTION
Bayley is an experienced production lead and cinematographer, with an infectious passion for outworking his craft.
He holds a Bachelor of Screen Arts, and brings enthusiasm and intuition to the capturing and packaging of impactful video content.
Ivy Machado

CREATIVE LEAD — DESIGN
Ivy is an experienced creative designer who embraces emerging design trends and technologies to deliver cutting-edge and forward-thinking design solutions.
With a proven track record for translating conceptual ideas into stunning visual assets across a diverse range of industries, Ivy is dedicated to understanding clients’ unique visions and needs to align with strategic goals and resonate with target markets. She has a Bachelor of Arts, majoring in Graphic Design.
Jerick Tajolosa

CREATIVE LEAD — VISUAL
Jerick is a talented creative, with experience in growing businesses through visuals, particularly photography and digital marketing.
He is currently undertaking a Bachelor of Commerce, and is passionate about helping to build strong organisations that perform ethically, to create life-changing opportunities.