Business awards an opportunity worth seizing
Seven Word Summary: Business awards as a strategy for influence.
The very prestigious Nobel Prizes have been in the news lately.
An Australian man, Richard Robson (who is a professor at the University of Melbourne) won the Nobel Prize in Chemistry. And more prominently, President Donald Trump has reportedly been considered for a Nobel Peace Prize for his peacemaking in the Middle East.
While the Nobel Prizes are some of the best-known awards handed out internationally – and are certainly well beyond something most mere mortals can dream of achieving – there is a plethora of awards in every industry that businesses, other organisations, and individuals can aspire to.
Within Australia, there are awards presented every year for innovation, technical excellence, entrepreneurship, creativity, good hiring practices, young achievers, safety, and environmental practices to name a few.
It is perhaps a very natural Australian trait to hide your light under a bushel, as the old expression goes. A tendency to keep quiet about your talents and achievements might be linked to tall poppy syndrome, or simply a very natural urge to not be seen as boastful or someone who big notes themselves.
However, the fact is that SOMEONE wins each of these industry awards every year, and doing so can undoubtedly provide a benefit for your organisation, even if for no other reason than to attract high calibre recruits in a highly competitive hiring market.
And it goes without saying that unless you enter, you have zero chances of winning.
Identifying suitable awards, and preparing an effective and professional submission, are steps that are too important to leave to chance. Believing that someone, somewhere, will simply spot your organisation’s brilliant idea and recognise you for it is a nice concept, but one that is unlikely to deliver results.
Instead it needs a considered approach, with best practice involving someone one step removed from the process to frame the submission in ways that will resonate with the judges.
Remember – if you don’t do this, chances are your competitors will, and you’ll be sitting at an awards night watching them claim the accolades.
Speak to Seven Patterns to discuss how we can assist you to maximise your chances of success – we work closely with our clients to establish and strengthen strategic partnerships, with positioning at prominent industry events as a key component.
Pictured: Australian Hotels Association WA, and our very own CEO Nathan Keehan presenting to the room of 500+ industry leaders at The Westin Perth.
When it comes to industry influence, business awards and events are an opportunity worth seizing!
About the Author
David Ikin is a highly experienced corporate communications professional with significant experience across the mining, technology, defence and financial services sectors.
Over the course of a career spanning more than 30 years, David’s work has been split between consulting and in-house roles. His most recent project involved leading the communication function for a major technology program within one of the largest global mining companies.
David’s passion is for helping companies communicate more effectively with their stakeholders: investors, customers, employees, the media and the broader community.
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Let’s talk — hello@sevenpatterns.com